The Expert Economy

become the ‘go to’ expert in your industry & Build a Thriving Business

A step-by-step methodology for self-employed business owners to quickly establish
their business and get paid their worth

In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and building our business. What we need is for our name to come up in all the right conversations and our most ideal clients to come to us pre-sold and ready to buy.

Something that, with the right marketing approach, is actually easy to achieve. All you need is a compelling Call-to-Action, clear packages and pricing, and a structured sales conversation.


the expert economy

The Expert Economy is a step-by-step methodology for self-employed business owners to quickly establish their business and get paid their worth.

It is also a community.

With a comprehensive training course, one-to-one coaching and face-to-face get meetups you’ll be joining a community of Expert Entrepreneurs on the road less travelled.

why join US?


Meet likeminded entrepreneur experts, share business referrals, build your own tribe and make introductions and glean valuable insights and tips.


Navigate the road less travelled with others taking the same journey. Ask questions, share valuable insights and be inspired with experts on hand to help you build momentum.


Marketing & Sales training designed especially for the solo-entrepreneur, expert-led business. Online training, individual and group coaching using a tried and tested methodology.

dive into

the expert economy

The Workout

Meet in persion with other Expert Entrepreneurs following the principles of The Expert Economy.

live sessions

Our workshop introducing you to our step-by-step methodology and how to build your business as an Expert Entrepreneur


Implement The Expert Economy step-by-step methodology and build a LinkedIn Strategy right for your business.

1-1 coaching

Personalise the content to you and gain vital support for your journey with One-to-one coaching with Naomi Johnson.

inner circle

Our workshop introducing you to our step-by-step methodology and how to build your business as an Expert Entrepreneur


Use our helpful online resources to build your own LinkedIn profile that brings prospects to you pre-sold and ready to buy.

the expert economy


We believe that Expert Entrepreneurs should be billing 70% of their time, spending 20% of their time studying to remain an expert in their industry and 10% of their time moving all the pieces around. When we make sales and marketing a natural by-product of our study time we remain inspired and fulfilling our purpose.

Sales conversations are an opportunity to help a prospect fully understand the extent of their problem and offer valuable solutions. If a prospect can implement the solution by themselves they should do so. We only want to take on the clients that really need us to transform their situation and will receive a clear return on investment.

The goal of an Expert is to solve meaningful problems for their clients, taking them from where they are now to where they need to get to. They may not have all the answers or know all the variables, but they have the experience to know how to navigate the course and stick with the client until they arrive at the destination.

Check out

Our latest blogs

Are you outrunning you shadow-self?

Are you managing to outrun your shadow-self?This is the topic of our next Friday Networking event and I hope you can make it, it's a topic very close to my heart. Having been a solo-entrepreneur for the last 15-years I know what it is to run into your shadow-self -...

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the expert economy book

A Step-by-Step Methodology for Self-Employed Business Owners to Quickly Establish Their Business and Get Paid What They Deserve.

In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and running our business.

As an Expert Entrepreneur, whose passion lies in delivering transformational results for our clients – not in our ability to sell and market our services – we need a simple formula for winning new clients that allows us to stay focused on our clients and fulfilled in what we do.

What we need is for our name to come up in all the right conversations so our prospects come to us pre-sold and ready to buy.

“One of the biggest problems I have witnessed, time and time again, is Expert Entrepreneurs become worn out by the need to market their business. They become so distracted by the steep learning curve they are no longer the leading expert in their industry or fulfilled in their work.”

– Naomi Johnson

In this book, you will learn a step-by-step methodology for quickly becoming the ‘go-to’ expert in your industry and getting paid what you deserve. You’ll learn how to design your business so it generates leads and works for you, behind the scenes, while you are delivering the transformational results people talk about.

If you see a problem in the world and are adamant it needs fixing your way, so much so you’ve put everything on the line and struck out on your own and become a solo-entrepreneur, this book is a must-read for you.

Speaking directly to small business owners and solo-entrepreneurs that sell their time for money, Naomi Johnson maps out a clear-cut strategy to build a business selling your expertise and doing what you love.

In this book you will learn how to:

  • How to create a compelling call-to-action that has your prospect eager to speak to you
  • Cultivated a new marketplace where prospects only want to work with you
  • Create attractive packages your prospects will want to buy that also meet your financial outcomes and fulfill you
  • Script sales conversations so they feel natural and lead to the right outcome; whether that is to work with you or recommend you
  • Craft content that speaks directly to your prospects at each stage of their buying journey
  • Position yourself, so you no longer compete on price and you’re the only person your prospect wants to work with.

Just want the book? No problem. It'll be ready to order soon.


Having started her business using LinkedIn, Naomi quickly shot to fame as a LinkedIn expert, writing LinkedIn profiles for business owners, thought-leaders, executives and sales teams.

Beginning her business with absolutely no notice, Naomi had to quickly establish her business to make her rent within two weeks. Applying the knowledge and skill accumulated over years of training other companies how to use LinkedIn and position themselves within their market, Naomi quickly became the 'go to' expert within her industry with her name coming up in all the right conversations. By her fourth month she was operating at full capacity and by month five, she won Oracle as a client.

Today, more than three years in, Naomi's LinkedIn profile writing skills are in high demand as well as her expert knowledge for structuring businesses to position individuals who selling their expertise and time for money as the 'go to' expert within their industry.

Having reviewed and written hundreds of LinkedIn profiles while in conversation with the profile owner, Naomi noticed that most people's businesses are not structured in a way that will allow them to easily win them business and meet their income targets. Having been in this position herself and writing her book Grassroots to Green Shoots in 2010, Naomi knows first hand the trouble this can cause and is on a mission to help others avoid the same fate.

Connect with Naomi

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