Are you managing to outrun your shadow-self?
This is the topic of our next Friday Networking event and I hope you can make it, it’s a topic very close to my heart. Having been a solo-entrepreneur for the last 15-years I know what it is to run into your shadow-self – and not even know it!
When I first met our Guest Speaker Nicola Lucie six months ago, I instantly knew I had to work with her. After our initial call, where we discussed my situation and whether Nicola was the right person to help, I thought “No, it’s OK! I can figure this out for myself”.
Honestly, it’s a normal reaction for me when it comes to investing money.
But a few days later, I became aware in the moment that I said ‘No’ I felt that I was flying high. Everything felt great – or better than it does when I am in an emotional head spin.
And I took a moment to take stock – “Naomi, how much time do you spend operating as your shadow self?”
You know, the times you’re not posting on social media because you’re too self-conscious, not following through on important marketing tasks, telling yourself you can’t do it and no one wants what you’re doing anyway!
(You might have your own version)
I have enough of a track record to know by now, that my times of feeling like I am ‘flying’ don’t last very long, and before I know it, I’ve slipped back into the drudges. And it can be weeks before I realise it.

Before now I didn’t have the words to explain it or separate my different types of days or seasons. But now I know it is my shadow self – and it can be healed.
So I asked myself “How long are you prepared to keep living like this?”
I didn’t answer the question. I emailed Nicola and signed up with her.
And the transformation has been incredible. You may have noticed the difference in my LinkedIn Posts and this blog!
For me, the biggest transformation has been not to tear down the house when I am triggered, which for me means throwing s*** at my business and saying it’s not good enough and everything is wrong just because I am having an emotional day.
Now, I can sit at my desk processing years of emotional trauma and pain, with tears streaming down my face, and still send love to my business. I can be vulnerable, I can do the actions that are required and leave the space better than I found it. Hell, I can even write this today despite how I am feeling!
We all know that plants thrive when they are surrounded by love and appreciation, and die with hatred and indifference – our businesses are the same!
This is, of course, is just one (business appropriate) example shift I’ve experienced.
Our shadows can manifest in a variety of ways.
So I invite you to come and experience Nicola, and learn more about what a shadow self is and how it is showing up in your life

FRIDAY NETWORKING WITH THE EXPERT ECONOMY
If you’re an Expert Entrepreneur looking to learn how to maximise your business and meet others on the same journey as you, you’re in the right place. Our events are a combination of Networking and Learning designed especially for those who sell their expertise as a service.
The road as an Expert Entrepreneur is never easy and often we appear as the ‘odd one out’ amongst our family and friends. It can often be hard for us to find the support we need, especially when the general marketing principles do not apply.
Our networking event is designed to give you the support and momentum you need to explore and build your business. We meet virtually, via Zoom, for 90-minute on a Friday lunchtime once a fortnight.
We’ve chosen Friday lunchtime because if you were working with a team, you’d probably be celebrating the end of your week by going out for lunch – and thats the feel we want to create. This is your chance to reflect on the week, share your progress with others who understand how momentous your accomplishments are, and glean new learning you can take with you into the weekend to start your Monday fresh and bright.
MEET NAOMI
Founder of The Expert Economy
Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.
She went on the establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile. Before long, Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components, that if put in place, would dramatically change their results. It was from here that The Expert Economy was born.
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