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The Expert Economy

A Step-By-Step Methodology for Self-Employed Business Owners to Quickly Establish Their Business and Get Paid For The Value They Create

In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and running our business.

As an Expert Entrepreneur, whose passion lies in delivering transformational results for our clients – not in our ability to sell and market our services – we need a simple formula for winning new clients that allows us to stay focused on our clients and fulfilled in what we do.

What we need is for our name to come up in all the right conversations so our prospects come to us pre-sold and ready to buy.

“One of the biggest problems I have witnessed, time and time again, is Expert Entrepreneurs become worn out by the need to market their business. They become so distracted by the steep learning curve they are no longer the leading expert in their industry or fulfilled in their work.” – Naomi Johnson

In this book, you will learn a step-by-step methodology for quickly becoming the ‘go-to’ expert in your industry and getting paid for the value you create. You’ll learn how to design your business so it generates leads and works for you, behind the scenes, while you are delivering the transformational results people talk about.

If you see a problem in the world and are adamant it needs fixing your way, so much so you’ve put everything on the line and struck out on your own and become a solo-entrepreneur, this book is a must-read for you.

About the Author

Naomi Johnson is a LinkedIn Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic business mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur. She went on to establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile.

Naomi Johnson Headshot

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What is the Expert Economy?

As new technology continues to transform the world and how we do business, a new economy is emerging and a new type of entrepreneur for whom the challenges and risks of building a business are very different. With this comes the need for a radically different approach to marketing.

At The Expert Economy, we introduce our clients to a step-by-step methodology so they quickly become the ‘go-to’ expert in their industry and get paid their worth, as well as provide the community and support needed to succeed, in what really is, an unknown world.


Are you an Expert Entrepreneur?

If you sell a service and the promise to solve a problem for your clients, then there is a high chance you’re an Expert Entrepreneur. You’re likely someone who has spent years mastering your knowledge and capabilities and have a unique take on things.

You see a problem in the world that needs fixing and are adamant it needs fixing your way. So much so that you’ve put everything on the line to strike out on your own and become a solo entrepreneur.

Your main product is you, your expertise and your ability to solve your client’s problems. You’re good at it and you create transformational results that people talk about. If you could, you’d spend all day working with your clients, researching your subject and talking about it. It gets you out of bed in the morning.

Sound like you? Then you’re in the right place.

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