Podcast
Episode 4:
How to Accelerate your success by leveraging trust in your network
Podcast: Play in new window | Download (Duration: 21:18 — 29.3MB)
Whether you’re just getting started and still figuring things out in your business, or whether you’re looking to inject some new life into your existing packages, this strategy is for you.
In this episode, I talk about how to leverage the trust you’ve spent decades building to open doors of opportunity. Throughout our lives, we have all met people and made an impression. We may have met a person for half an hour or spent a lifetime with them, it doesn’t matter, every person is part of our network and holds a certain level of trust in us. We can leverage this trust to open doors of opportunity and get where we want to go.
And the great thing about this strategy is, you don’t even have to have all your ducks lined up. It actually works best when you are still figuring out the problem you want to solve and how you want to deliver it.
KEY TAKEAWAYS:
Your network is really your ‘net worth’ – it’s what you have left when you’ve lost all your worldly goods. True wealth is having people who trust and respect you and are willing to open doors for you when/if you lose everything.
You’ve developed trust and reputation with every person you’ve met, whether for a long or short time.
Connecting with everyone you’ve met and know on LinkedIn is when the real magic happens. It’s like putting all your money in the same bank account. It grows interest.
When we ask for an introduction to an ideal prospect, the trust your mutual contact has in you is transferred to your prospect, making them much more receptive to hearing from you.
If you aren’t sure what your product offering is yet, or you’re looking to take your current offering up a notch, the research strategy is ideal for getting you in front of your prospect.
LISTEN TO THE FULL EPISODE
Podcast: Play in new window | Download (Duration: 21:18 — 29.3MB)
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MEET NAOMI
Founder of The Expert Economy
Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.
She went on the establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile. Before long, Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components, that if put in place, would dramatically change their results. It was from here that The Expert Economy was born.
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