Podcast
Episode 2:
Get Advice Savvy! Learn the advice to listen to and what to run from
Podcast: Play in new window | Download (Duration: 41:47 — 57.4MB)
With so many training courses and marketing strategies out there, how do you know which ones are right for your business and when to invest in them?
In this episode, I share with you the lessons I’ve learned over the last 15 years running a business as an Expert Entrepreneur. You’ll learn a simple technique for learning to test your intuition, how to spot sales pitches designed to make you feel inadequate so you buy on the spot, the stages your business will progress through, and what training you’ll need when.
KEY TAKEAWAYS:
As an Expert Entrepreneur, our business will pass through five vital stages that each come with their own training courses and hurdles
When we learn marketing techniques in advance of our business stage, or not appropriate for our type of business, we can easily become confused and disheartened, wasting time and money, and compromising our mental health
Taking on the wrong marketing technique could result in us becoming Marketers and so far removed from our industry that we are no longer experts or credible to senior decision-makers
When we take on a marketing technique from someone, we are basically creating a business and a life like theirs – is this what we want?
Great people can give us great advice but if they don’t understand our business or our starting position, we can easily get off track.
LISTEN TO THE FULL EPISODE
Podcast: Play in new window | Download (Duration: 41:47 — 57.4MB)
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MEET NAOMI
Founder of The Expert Economy
Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.
She went on the establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile. Before long, Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components, that if put in place, would dramatically change their results. It was from here that The Expert Economy was born.
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