The Expert Economy
Various Dates
Find a time to suit you
Held Online & Offline
Join us face-to-face or online
Small Group
Just 10 people per session
In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and building. What we need is for our name to come up in all the right conversations and our most ideal clients to come to us pre-sold and ready to buy.
Something that, with the right marketing approach, is actually easy to achieve. All you need is a compelling Call-to-Action, clear packages and pricing, and a structured sales conversation.
EVENT OVERVIEW
This 3-hour open event designed to introduce you to the concept of The Expert Economy and how, if you use our formula, you could quickly transform your business and your results.
With technology dramatically changing how we do business, more and more people are opting to leave the confines of full-time work and to start their own business.
Confident they can deliver their client’s an excellent service, they create a new logo, build a website and start attending networking events, sure that if they show up enough their ideal prospect will hear of them and want to hire their services.
However, for most people, this isn’t the case.
Months pass, savings drain away, the pressure to earn increases, relationships fracture and confidence dwindles. The clients they do win come sporadically and is less than predictable.
Instead of enjoying each day living the dream, each day becomes a juggling act as they struggle to keep each plate in the air.
And for all the books and courses available, nothing seems to unravel the confusion around how you get leads and what to do with them.
The Expert Economy is on a mission to change this. In this short 3-hour workshop you’ll be introduced to a simple formula that, if applied, will quickly position you as the ‘go to’ expert within your industry, so your name comes up in all the right conversations and prospects come to you pre-sold and ready to buy.
Curious? Then why not join us and see if our approach is for you.
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LEARNING OUTCOMES
By attending this event, you’ll be introduced to:
NICHE: Create a compelling niche that speaks directly to the problem you solve so you’re easy to refer
ENROL NEW CLIENTS: Structure sales conversations so they feel natural and asking for their business feels comfortable
WORD-OF-MOUTH: Leverage the trust in your network to receive quality referrals that don’t shop around
BECOME EASY TO SAY ‘YES’ TO: Create an offer that will have your most ideal prospects eager to speak to you and refer you to their friends
CREATE CONTENT: Write valuable content that will have prospects sit up and take notice (across the globe)
UNDERSTAND YOUR VALUE: Pitch your services so your prospects feel they know, like and trust you
ATTRACT INBOUND LEADS: From ideal prospects who already know they want to work with you
PACKAGE YOUR SERVICES: Make it easy for your prospects to buy from you with transformational packages they want
EVENT AGENDA
10:00 am
Section One
You’ll learn how people make buying decisions and how to structure your business to match, so sales feel as natural as having a conversation with a friend.
11:15 am
break
11:30 am
Session Two
Together we’ll begin building the architectural structure of your business so you can immediately start building your business.
12:30 pm
close
About NAOMI JOHNSON
Having started her business using LinkedIn, Naomi quickly shot to fame as a LinkedIn expert, writing LinkedIn profiles for business owners, thought-leaders, executives and sales teams.
Beginning her business with absolutely no notice, Naomi had to quickly establish her business to make her rent within two weeks. Applying the knowledge and skill accumulated over years of training other companies how to use LinkedIn and position themselves within their market, Naomi quickly became the 'go to' expert within her industry with her name coming up in all the right conversations. By her fourth month she was operating at full capacity and by month five, she won Oracle as a client.
Today, more than three years in, Naomi's LinkedIn profile writing skills are in high demand as well as her expert knowledge for structuring businesses to position individuals who selling their expertise and time for money as the 'go to' expert within their industry.
Having reviewed and written hundreds of LinkedIn profiles while in conversation with the profile owner, Naomi noticed that most people's businesses are not structured in a way that will allow them to easily win them business and meet their income targets. Having been in this position herself and writing her book Grassroots to Green Shoots in 2010, Naomi knows first hand the trouble this can cause and is on a mission to help others avoid the same fate.
Connect with Naomi
Don’t worry you can also join us online. Click the button to register for information
the expert economy book
A Step-by-Step Methodology for Self-Employed Business Owners to Quickly Establish Their Business and Get Paid What They Deserve.
In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and running our business.
As an Expert Entrepreneur, whose passion lies in delivering transformational results for our clients – not in our ability to sell and market our services – we need a simple formula for winning new clients that allows us to stay focused on our clients and fulfilled in what we do.
What we need is for our name to come up in all the right conversations so our prospects come to us pre-sold and ready to buy.
“One of the biggest problems I have witnessed, time and time again, is Expert Entrepreneurs become worn out by the need to market their business. They become so distracted by the steep learning curve they are no longer the leading expert in their industry or fulfilled in their work.”
– Naomi Johnson
In this book, you will learn a step-by-step methodology for quickly becoming the ‘go-to’ expert in your industry and getting paid what you deserve. You’ll learn how to design your business so it generates leads and works for you, behind the scenes, while you are delivering the transformational results people talk about.
If you see a problem in the world and are adamant it needs fixing your way, so much so you’ve put everything on the line and struck out on your own and become a solo-entrepreneur, this book is a must-read for you.
Speaking directly to small business owners and solo-entrepreneurs that sell their time for money, Naomi Johnson maps out a clear-cut strategy to build a business selling your expertise and doing what you love.
In this book you will learn how to:
- How to create a compelling call-to-action that has your prospect eager to speak to you
- Cultivated a new marketplace where prospects only want to work with you
- Create attractive packages your prospects will want to buy that also meet your financial outcomes and fulfill you
- Script sales conversations so they feel natural and lead to the right outcome; whether that is to work with you or recommend you
- Craft content that speaks directly to your prospects at each stage of their buying journey
- Position yourself, so you no longer compete on price and you’re the only person your prospect wants to work with.
Just want the book? No problem. It'll be ready to order soon.
Don’t worry you can also join us online. Click the button to register for information