The Expert Economy

Seven-Day Challenge

Become The Only Person Your Prospects Want to Work With

Discover a step-by-step methodology for self-employed
business owners to quickly establish their
business and get paid for the value they create

Wednesday 19th January

– Tuesday 25th January

7pm UK – 8:30pm UK

2pm EST, 12pm MST, 11am PST, 9pm SAST, 6pm AEDT

Starting in








In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and running our business.

As an Expert Entrepreneur, whose passion lies in delivering transformational results for our clients – not in our ability to sell and market our services – we need a simple formula for winning new clients that allows us to stay focused on our clients and fulfilled in what we do.

What we need is for our name to come up in all the right conversations so our ideal prospects come to us pre-sold and ready to buy.

what you’ll learn

By the end of this challenge, you will have discovered:

NICHE: The difference between a niche and a campaign and how to position yourself so you stand out 

ENROL NEW CLIENTS: Structure sales conversations so they feel natural and asking for their business feels comfortable

WORD-OF-MOUTH: How to link your name to the problem you solve so you’re easily referable

BECOME EASY TO SAY ‘YES’ TO: Create an offer that will have your most ideal prospects eager to speak to you and refer you to their friends

CREATE CONTENT: How to write content that speaks to prospects at different stages of the buying journey

UNDERSTAND YOUR VALUE: Pitch your services so your prospects feel they know, like and trust you 

ATTRACT INBOUND LEADS: Create a flow of prospects coming to you pre-sold and ready to buy

PACKAGE YOUR SERVICES: Make it easy for your prospects to buy from you with transformational packages they want

What we’ll cover Day By Day



What does it really take to thrive in this new economy? In this session, we’ll introduce you to a simple formula for winning new clients and the hidden skills you’ll need to deliver transformational results people talk about.

You’ll discover:

  • Why being an Expert Entrepreneur is so different compared to other forms of entrepreneurship
  • Strategies for overcoming the challenges unique to Expert-led businesses
  • What you’ll need in place to succeed


Pitching Your Vision

Price is a critical factor for your business. It determines how much you’ll earn and who you’ll be working with. In this session, we’ll translate your vision into an achievable sales target that will set the direction for your business.

We’ll examine:

  • What it is you want to achieve and how to make it happen
  • How to ensure you’re earnings are always on track and you’re doing the actions that matter most within your business
  • The factors that can derail you that you probably won’t see coming!



The bigger the problem you solve, the bigger the paycheque. In this session, we’ll explore the types of transformational results your ideal clients are begging for and how to position your expertise so you can name your price.

By the end of this session, you’ll : 

  • Understand the difference between claiming a niche and running a campaign
  • Start pitching your offer so prospects who would normally look past you, sit up and take notice
  • Know how to start charging for the value you create!


crafting your pitch

Now we know what we’re selling and to whom, we need our ideal market to take notice. Over the course of the weekend, we will perfect our pitches using our online training resources ready for a practical workshop on Day Six.

You’ll have the chance to:

  • Refine your pitch knowing you’re going to get input  from a leading industry expert on Monday
  • Use our online training resources to build out your pitch*
  • Test and refine your pitch with likeminded individuals in our safe, closed community


setting your strategy

When it comes to marketing, one size does not fit all. In this session, we’ll explore different lead generation strategies and how to choose the right one for you, so can stay focused on your customers and fulfilled in what you do.

In this session, 

  • We’ll meet Elliot Kay, an industry-leading expert at crafting your pitch and signature talk, and get feedback on our creations
  • Discover different types of marketing strategies available and how to choose the right one for our personality and lifestyle



Keeping momentum is tough when you’re on your own. In this practical group coaching session, you’ll set goals for the next 30-days and put a support system in place so you leap over any obstacles you may face.

You’ve taken in a lot, now it is time to put it into action.

You’ll join existing members of our community for our regular monthly group coaching session to focus in on, and decide on, the next piece of your business to develop.

For those who have upgraded, you’ll stay with the community for the entire month and join next month’s coaching session, giving you accountability and vital creative input.

Each session will be recorded and last approx. 60-minutes with time for questions and practical work for a further 30-minutes. You’ll be able to access the recording and resources via our online community. To attend the challenge, make sure you have registered for our Online Community. You will find the invitation to login in the email we sent confirming your registration. You will need to create an account and log in at the time of the calls. 

By the end of the will you will have:

Identified the problem you solve and the symptoms your prospects recognise

Written the perfect testimonial you want your clients to say about you

Priced up your vision, working out exactly how much money you need to earn to accommodate your business overheads and desired lifestyle.

Explored the realities of your vision and translated what you have learned since beginning this journey into action steps

Calculated your hourly rate to ensure all your activities within your business are paid for and your packages are priced correctly

Created a Five Major Steps methodology for delivering your clients a transformational result upon which assets can be built

Translated your customer journey into a Product Eco-System that will allow you to create systems and processes to reduce costs within your business and develop assets

Begun to understand how our online content strategy needs to be designed to create new leads and bring ideal prospects to us pre-sold and ready to buy

Written your 30-Second Pitch (with expert feedback) ready for you to introduce your business online, in person or by building it into a Signature Talk

Calculated how many leads, sales appointments, and sales presentations you will need to hit your monthly sales income

What people are saying about the challenge:

Before taking the Seven-Day Challenge, I was really struggling to get a helicopter view of my business and grasp how all the different elements came together. I loved the idea of dedicating 7 days to focus on my business and how it all worked. Filling in the worksheet was my favourite part and biggest takeaway. It gave me a  comprehensive and robust overview of my business and it helped me identify where my gaps were and how to bridge them. I highly recommend doing Naomi’s 7-day challenge, it is time well spent working on your business.

Caitronia Ellis

90 Days to Financial Wellness

I have just completed Naomi’s Seven Day Challenge and found it so valuable.  As well as it helping me to re-evaluate my income targets and optimal charges, the course pinpointed the areas that weren’t working so well and will need my focus if I want my business to run smoothly.

I recommend this to anyone either starting out, struggling, or looking to grow, particularly in the service sector where the main product is expertise.  I look forward to the opportunity to repeat this at a later date to see how much I have progressed and possibly work with Naomi, in more depth, in the future. 

Steve Besley

Fundraising Consultant

By luck I sat in Naomi’s talk, she was so powerful that I had to tell it to her then and there. Joining her in a 7-day challenge taught me a great deal about building valuable client relationships, value my services and how to set appropriate pricing. The course was very rich and interactive Naomi is relaxed, friendly yet extremely professional! I now feel so much more confident and determined. I had an amazing experience. and I highly recommend it. 

Meadow Doyen

Internet Consultant

Whilst I have been an expert entrepreneur for nearly 10 years; I found the 7-Day Challenge delivered by Naomi Johnson absolutely timely and thought-provoking. We all have those ‘self-doubt moments’ on our entrepreneur journey where it feels that things just aren’t clicking into place.

Naomi guided us through a well thought out ‘transformational journey’ that should take me from my current state to ideal future state – providing that I roll my sleeves up, get stuck in (no more procrastinating!) and follow her system. Amongst many things, I would say my biggest take-away was the work I did to develop my ’30 Second Business Pitch’ which I am really looking forward to putting into practice

Henry Pavey

Collaborative Working Consultant

As a newly qualified Nutritional Therapist, I’ve been really struggling with how to earn back all the money I’ve spent on my training in a professional and commercially viable way. When I came across Naomi’s Expert Economy I knew I’d found the right group.

As a middled aged business woman (I’m used to running a bigger business not being a one woman band) I don’t want to reinvent the wheel and this was one of the things that attracted me to the course – taking a credible short cut.

The systemic approach laid out in even the 7 day challenge will pay dividends.  I love the planner and having the paper copy of Naomi’s book. Great value as ever and thanks for your clarity and energy – you’re an inspiration. Everyone struggling with making their solopreneur business pay you your full worth should do this course.

Louise Howlett

Registered Nutritionist & Nutritional Therapist, Eat Diffrently

Your Business: Roadmap

Throughout the week we’ll be completing sections of The Expert Economy Journey planner giving you a roadmap for your business.

This visual map shows you the foundations you need in place for your business to work for you. Each session, you’ll have a workbook to develop each section. By writing it into your Journey Planner, you’ll be capturing the vital elements of your business in one visual reminder!

Session Workbooks

Each day you’ll have a new workbook with through-provoking questions designed to get you thinking about your business.  

Each workbook relates back to the Journey Planner, telling you exactly which parts to be filling in next. You’ll be able to keep your workbook for reference as a living business plan. 

Workbook Cover
Circle Device visual

Join Our Community 

The challenge is hosted via our Online Community platform giving you access

The challenge is hosted via our Online Community Platform giving you easy access to all the resources you need for the challenge as well as those you are doing the challenge with so you can ask questions, share your insights and ask for support.

Naomi Johnson Photo

Connect with Naomi

Lead by Naomi Johnson, founder of The Expert Economy

Having started her business using LinkedIn, Naomi quickly shot to fame as a LinkedIn expert, writing LinkedIn profiles for business owners, thought-leaders, executives and sales teams.

Beginning her business with absolutely no notice, Naomi had to quickly establish her business to make her rent within two weeks. Applying the knowledge and skill accumulated over years of training other companies how to use LinkedIn and position themselves within their market, Naomi quickly became the ‘go to’ expert within her industry with her name coming up in all the right conversations. By her fourth month, she was operating at full capacity and by month five, she won Oracle as a client.

Today, more than seven years in, Naomi’s LinkedIn profile writing skills are still in high demand. In 2014, Naomi wrote What to Put on Your LinkedIn Profile now in its third edition.

However, having reviewed and written hundreds of LinkedIn profiles while in conversation with the profile owner, Naomi noticed that most people’s businesses were not structured in a way that would allow them to easily win them business and meet their income targets.

Having been in this position herself and written her book Grassroots to Green Shoots in 2010, Naomi knows first hand the trouble this can cause and is on a mission to help others avoid the same fate.

She went on to write her book The Expert Economy and establish The Expert Economy community and training network.

Her clients have included Canon, Asda, Oracle, Fujifilm, DLL and Datel but her real passion lines in working with Expert Entrepreneurs to position themselves as ‘go to’ experts so prospects come to them pre-sold and ready to buy.

Elliot Kay

with Special Guest

Elliot Kay

For the last decade, Elliot has worked with Business Owners, Entrepreneurs, MD’s & Investors in order to help them stand out when they are delivering talks and speeches, pitching, or looking to win business through delivering speaking.

Elliot’s unique and effective structures, impactful delivery training, and teaching “language that lands” has helped to hone their messaging, perfect their stories, and thus enable them to win more business.

Elliot has spoken globally at conferences, events, in front of teams, leaders, and managers on how to pitch and win new business. As well as speaking Elliot has worked with some of the leading companies and corporations and entrepreneurs on customer service, how to get into the media and how to successfully pitch on top-rated television programs such as “Dragons Den” and “MasterChef the Professionals”.

Sign Up For Free

Enter your details below to sign up for free. Look out for an email from The Expert Economy with your login details. You can unsubscribe at any time.

Can’t make these dates? No problem. Register now and we’ll let you know when the next challenge launches.

the expert economy


We believe that Expert Entrepreneurs should be billing 70% of their time, spending 20% of their time studying to remain an expert in their industry and 10% of their time moving all the pieces around. When we make sales and marketing a natural by-product of our study time we remain inspired and fulfilling our purpose.

Sales conversations are an opportunity to help a prospect fully understand the extent of their problem and offer valuable solutions. If a prospect can implement the solution by themselves they should do so. We only want to take on the clients that really need us to transform their situation and will receive a clear return on investment.

The goal of an Expert is to solve meaningful problems for their clients, taking them from where they are now to where they need to get to. They may not have all the answers or know all the variables, but they have the experience to know how to navigate the course and stick with the client until they arrive at the destination.

The New Economy

With technology dramatically changing how we do business, more and more people are opting to leave the confines of full-time work and to start their own business.

Confident they can deliver their clients an excellent service, they create a new logo, build a website and start attending networking events, sure that if they show up enough times their ideal prospect will hear of them and want to hire their services.

However, for most people, this isn’t the case. Months pass, savings drain away, the pressure to earn increases, relationships fracture and confidence dwindlesThe clients they do win come sporadically and are less than predictable. Instead of enjoying each day living the dream, each day becomes a juggling act as they struggle to keep each plate in the air.

And for all the books and courses available, nothing seems to unravel the confusion around to get leads and what to do with them.

The Expert Economy is on a mission to change this. In this seven-day training event, you’ll be introduced to a simple formula that, if applied, will quickly position you as the ‘go to’ expert within your industry, so your name comes up in all the right conversations and prospects come to you pre-sold and ready to buy.

Curious? Then why not join us and see if our approach is for you.