If you are someone who has recently started a business selling your expertise as a service, or someone who has been going for a long time, you’re in the right place. This Podcast provides an open-hearted discussion around the joys and perils of winning new clients, balancing commitments, and keeping your head in the game.

Join me now to:

  • Learn new methods for winning clients and glean insightful distinctions that will save you time and avoid costly distractions
  • Understand what it means to be an Expert Entrepreneur so you can decipher the business and marketing advice that’s right for you, and ignore the rest
  • Normalise negative mindsets that paralyse performance so you can quickly break out of them and move forward



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Episode 7: How to “Fail Forward” Like a Pro

PodcastEpisode 7: How to "fail forward" like a pro Setting goals without the skill set to match can be detrimental to our well-being We all know that starting a business is a steep learning for anyone, and even more so for those shifting from Employment...

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Episode 5: 10 LinkedIn Myths That Are Holding You Back

Countless people have left LinkedIn workshops still baffled as to how to use it. It’s not the trainers fault, or that they didn’t learn. It’s that they are missing a vital element: Strategy. And what it means to them, uniquely, in their business.

In this episode, I pull on seven years experience training people how use LinkedIn to bust open the myths that have held people back for far too long.

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Episode 1: How to become the only person your prospect wants to work with

As Expert Entrepreneurs you don’t have time to waste when it comes to winning new clients, nor do you want to get distracted learning fancy sales techniques or continually following up with prospects. What you need is your ideal customer to come to you pre-sold and ready to buy.

This means they come to you aware of their problem and ready to invest in your solution. They trust you as an expert, they understand your philosophy and approach, and they are all in. Your sales conversation is the first step to getting to know each other, confirming their diagnosis of the problem and that you are the right person to help (and that you want to).

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Founder of The Expert Economy


Naomi Johnson

Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.

She went on the establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile. Before long, Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components, that if put in place, would dramatically change their results. It was from here that The Expert Economy was born.

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