If you are someone who has recently started a business selling your expertise as a service, or someone who has been going for a long time, you’re in the right place. This Podcast provides an open-hearted discussion around the joys and perils of winning new clients, balancing commitments, and keeping your head in the game.
Join me now to:
- Learn new methods for winning clients and glean insightful distinctions that will save you time and avoid costly distractions
- Understand what it means to be an Expert Entrepreneur so you can decipher the business and marketing advice that’s right for you, and ignore the rest
- Normalise negative mindsets that paralyse performance so you can quickly break out of them and move forward
VIDEO: How to avoid being Shadow Banned on LinkedIn?
There is no doubt that LinkedIn is one of the most powerful platforms for prospecting and nurturing relationships, but with its clever algorithm that decides if your posts will be shown to more people, its likely only a handful of people will see your posts – even with the best content marketing strategy.
Episode 8: Why You Will Go Broke Booking “1-2-1s” With New Prospects
After attending a networking event, we’re always encouraged to book 1-2-1 appointments with people we might like to work with. It’s certainly is a nice idea. But it is also the fastest way to go broke!
Episode 7: How to “Fail Forward” Like a Pro
PodcastEpisode 7: How to "fail forward" like a pro Setting goals without the skill set to match can be detrimental to our well-being We all know that starting a business is a steep learning for anyone, and even more so for those shifting from Employment...
Episode 6: Why Having Start-Up Cash is the Worst Thing For Your New Business
Having start up gives us a cushion to fall back on when things don’t go quiet to plan, but they also can make things to comfortable.
Episode 5: 10 LinkedIn Myths That Are Holding You Back
Countless people have left LinkedIn workshops still baffled as to how to use it. It’s not the trainers fault, or that they didn’t learn. It’s that they are missing a vital element: Strategy. And what it means to them, uniquely, in their business.
In this episode, I pull on seven years experience training people how use LinkedIn to bust open the myths that have held people back for far too long.
Episode 4: How to Accelerate Your Success By Leveraging Trust in Your Network
How to Accelerate your success by leveraging trust in your network Whether you’re just getting started and still figuring things out in your business, or whether you’re looking to inject some new life into your existing packages, this…
Episode 3: Why it’s not always procrastination
Do you ever find yourself unable to move forward with a big goal? You know you want the result and are willing to do the hard work, yet you find you’re not moving forward.
Episode 2: Get Advice Savvy: Learn the Advice to Listen to and What to Run From
With so many training courses and marketing strategies out there, how do you know which ones are right for your business and when to invest in them?
Episode 1: How to become the only person your prospect wants to work with
As Expert Entrepreneurs you don’t have time to waste when it comes to winning new clients, nor do you want to get distracted learning fancy sales techniques or continually following up with prospects. What you need is your ideal customer to come to you pre-sold and ready to buy.
This means they come to you aware of their problem and ready to invest in your solution. They trust you as an expert, they understand your philosophy and approach, and they are all in. Your sales conversation is the first step to getting to know each other, confirming their diagnosis of the problem and that you are the right person to help (and that you want to).
Founder of The Expert Economy
Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.
She went on the establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile. Before long, Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components, that if put in place, would dramatically change their results. It was from here that The Expert Economy was born.