Avoid the number one mistake Experts make building their business

If you spend anytime with me in a business context, you’ll know that the one thing I harp on about the most is sales appointments. 

Why? Because without them we don’t make sales. Truly, there is no greater metrics within your business to measure your progress by.

This includes your ability to:
🔥 Book them
🔥 Convert sales from them

Everything else is a distraction. Why do I say this?

There are so many things we can be doing in business:
🌟 Writing a book
🌟 Creating a podcast
🌟 Publishing articles and videos
🌟 Building a following
🌟 Building a landing page with a free giveaway

All of which takes hours of investment, and by no means do they create a magic wand. They are great to have, but they in themselves, do not bring in the sales. 

Only sales appointments do.

They help people decide to have an appointment with you. But until you’ve really build influence, people won’t book themselves. Only by asking people if they would like a sales appointment can you book a sales appointment. 

(Note, we don’t call it a sales appointment. No one wants to attend a sales appointment. For more on this, please download a free copy of my book The Expert Economy!)

This might be through messaging on LinkedIn, sending an email, making a phone call, meeting new people – and asking them. 

When we create a compelling reason for people to speak to us that offers a level of value they want (for example, I offer a #linkedinprofile and Strategy Session), people say yes.

The exchange feels natural. This isn’t to send ‘pitch’ messages to people immediately upon connecting. This is to advance relationships you’ve already started and get to know people.

To discover if they have the problem you solve, to what extent, to add value, and ask if they would like to hire your services to resolve it. To bring people into your network – whether they buy from you or not – and build real connections.

This is why I say everything else is a distraction.

Until people are attending your sales appointments and buying, you’re still testing your product. And when you’re testing a product, the last thing you want to do is get distracted building a landing page, a sales funnel and learning all the skills that go with it!

Simple as, book sales appointments. If you’d like to know more on how YOU can do this, please ask me for a strategy session. I’d be delighted to give you my insights.

Do you agree or disagree with this post? What is your experience?