[VIDEO] How to Avoid Being Shadow Banned on LinkedIn?

There is no doubt that LinkedIn is one of the most powerful platforms for prospecting and nurturing relationships, but with its clever algorithm that decides if your posts will be shown to more people, its likely only a handful of people will see your posts – even with the best content marketing strategy. 

This means that your efforts won’t generate any meaningful business benefit.

In this talk, Jon Keel will be sharing the latest research as to what works and what doesn’t on LinkedIn. Jon is part of a global network of LinkedIn Experts and researchers who continually test and measure results on LinkedIn to see spot trends and identify what is working and what’s not.

The talk is part of our Friday Networking series – click here to find out more and attend future sessions. 

He’ll be explaining the term Shadow-Ban, how it happens and how you get out of it!

To view slides as a PDF, click here

Key take-aways:

LinkedIn tracks how much of your video has been watched on LinkedIn

– Upload native video to the site

– Keep video to 2-3 minutes only 

Post 4 times a week with a variety fo content 

– Polls, images, videos and articles

– Focus on niche content related to the problem you solve

Use #hashtags and mentions

– Only use three hashtags per post

– Mention people sparingly. If they don’t engage with the post, you’ll get a penalty

Encourage conversation

– Make posts something people can engage with 

– Aim for 15 likes, 15 comments and 15 author comments within 2 hours

– Put content links that take people off the platform in a comment. Explain what the link is for. 

– Write meaningful responses on other people’s posts. Go beyond ‘Great post’ and get the conversation going.

– Engage in the dialogue. Respond to other people’s comments. 

Do not use any automations of any kind

if you receive a ban on LinkedIn, it will last for 2-3 weeks.