Podcast
Episode 8:
Why will go broke booking “1-2-1” appointments with Prospects
Podcast: Play in new window | Download (Duration: 11:10 — 15.3MB)
After attending a networking event, we’re always encouraged to book 1-2-1 appointments with people we might like to work with. It’s certainly is a nice idea. But it is also the fastest way to go broke!
In this episode, I discuss why having 1-2-1s is the fastest way to go broke, and how as Expert Entrepreneurs whose business is time sensitive, we need to be far more careful with our time. I offer an alternative method for getting to know new prospects that will energise your business and reap a return.
KEY TAKEAWAYS:
Booking 1-2-1s are a waste of time. Aside from the travel time, the cost of the coffee and the unwanted calories, if a conversation has no direction it will get you no where.
Structuring your 1-2-1 with a value proposition that allows you to demonstrate your knowledge and service while getting to know your prospect is far more productive for both parties.
When someone has seen you in action, they are better able to refer your services to your ideal prospects, and buy from you if appropriate.
Booking appointments back-to-back will also help you keep to time, as well as use your energy and focus in the most productive way.
Being clear on the outcome and purpose of any appointment will ensure your business grows.
LISTEN TO THE FULL EPISODE
Podcast: Play in new window | Download (Duration: 11:10 — 15.3MB)
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MEET NAOMI
Founder of The Expert Economy
Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.
She went on the establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile. Before long, Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components, that if put in place, would dramatically change their results. It was from here that The Expert Economy was born.
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